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Micro Funds, Macro Marketers
10-06-2021, 10:20 AM
Příspěvek: #1
Micro Funds, Macro Marketers
Micro Funds, Macro Marketers

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According to PitchBook analyst Joshua Chao, there are a few possible explanations for the disconnect. The top one: a PR-heavy playbook more reminiscent of Miami’s mayoral office than the stuffy VC firms of old. That’s in part due to the evolving nature of who is backing such funds as their investors, known as limited partners. While large VC firms might pitch a university endowment or pension fund like the Texas County and District Retirement System, emerging fund managers are increasingly turning to fellow venture capitalists, startup founders and angel investors as their investor base. “I think micro funds and seed-stage funds rely heavily on PR,” Chao says. “It does come through the news cycle that he or she is starting a micro fund because that’s really instrumental to raise capital.”

Such supporters are then unsurprisingly more vocal when a new fund does get announced, says Nikhil Basu Trivedi, co-founder of VC firm Footwork, which announced a $175 million fund in April. “When these funds get announced those GPs are blasting their LPs, ‘We are announcing the firm, let's talk about our launch,’’' he says. “It's the same as entrepreneurs who are building companies talking to their investors. That is just happening on both sides of our ecosystem and the echo chamber of Twitter makes it a lot more public.” pg slot auto

A big online presence is also increasingly important to get noticed by entrepreneurs as big funds go earlier, Chao says, noting that multi-billion dollar in assets firms like Andreessen Horowitz and Tiger Global will now back early-stage startups alongside their much bigger checks. Just one $1 billion fund closed in all of 2010, by comparison.
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03-09-2021, 03:06 PM
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RE: Micro Funds, Macro Marketers
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