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Úplná verze: Snap paid $ 124 million for Fit Analytics due to its bigger e-commerce push.
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Earlier this year, we reported on how Snap acquired Fit Analytics, a Berlin-based AI-based startup, as part of a broader push for e-commerce services, specifically to acquire technology that could Helping future online shoppers understand How does the product or size fit that product? Today's 10-Q filing from Snap has put a price tag on that deal.Snap paid a total of $ 124.4 million, covering IP technology, customer relationships, and team payments. The filing also stated that Snap spent $ 204.5 million on acquisitions in 2020 but did not split.

The news comes before Snap, now the เล่น xo flagship app Snapchat with 280 million daily active users, is preparing for the Snap Partner Conference in May. The source said the company plans to announce an in-depth trading feature for Snapchat, a dedicated tool that makes it easier for Snapchat users to interact and make purchases that appear in the app, whether in ads or elsewhere in the content. Shared by Other users While the exact details of those trading tools and when they might be online, Snap is hardly keeping their trade secrets a secret.

Snap has been hired to play a role to support the trade effort. Advertising is currently being advertised for a variety of engineering, marketing and product roles in commerce, in the words of one of the listings for product managers. "Developed and launched shopping experiences and services that make shopping fun for Snapchatters and drive results for brands." The list also includes a unique role in working with Snapchat's e-commerce efforts for businesses directly to people. Consume (D2C)And there are other recent acquisitions besides Fit Analytics, which are consistent with that.

They have included Screenshop, an app that describes itself as the "First AI-style back lenses", which can identify items purchased in photographs, and then create a custom catalog of similar products that you can purchase. (Similar to the properties It also gets Ariel AI, which has created technology to quickly show people in 3D, a technology that can be used in a wide variety of applications. From games to trying on clothes, makeup or virtual accessories.Snap confirmed Ariel's acquisition of CNBC in January. And while the Screenhop deal was first reported earlier this month, The Information Snap declined to comment, although we found that people who worked at their startups now work at Snap.

The two acquisitions closed in 2020, according to the report, meaning they came from $ 204.5 million in acquisitions that year. (Snap also noted fewer acquisitions, valued at $ 7.6 million in the most recent quarter. But did not disclose any further details)Earlier, Snap has put in less effort and trade-tested over the years, although none of them have focused on the main endeavors.Among them, the Snap Store was launched in 2018 - but so far it has not progressed beyond selling Bitmoji's alphabetical merchandise, and worked on last year's Gucci shoe campaign, where Snapchat users can already try the shoe in AR.

Buy it, some see it as a milestone in the trade - “We have moved away from pure entertainment and expanded our range of uses. So for brands it's an exciting time, especially in fashion and beauty, Snapchat cameras are connecting brands with audiences in new ways, ”Snapchat AR executives said at the time. But did not develop into Much more than a single effort But with an epidemic leading to a growing number of online shopping and constantly improving technology, irons can finally be hot here.As we said about the Fit Analytics acquisition, the idea of ​​diversifying Snapchat's revenue streams by creating a more trading experience means a lot.
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